Many company leaders become lost in awe of their future digital endeavors and forget the digital challenges of the present. Leaders do need to look to the future. They do, however, fail when they are not able to connect the present to that future and do not take the challenge of the present seriously.
Digitalization has changed and continues to change how we work and how we structure our organizations. Companies are undergoing digital transformations to compete in the race and stay relevant in competitive markets. Digitalization is certainly one of the most hyped tendencies in the world of business, but also outside. We are all ‘becoming digital’. But what does that even mean?